Beth Pouncey


Beth graduated from Leeds Beckett University where she won the undergraduate ‘Best Written Study Award’ for her dissertation ‘Mitigating the Impacts of a Future Pandemic through Urban Landscape Design’. Beth has a keen interest in social value and has played a key role in helping us develop our company strategy to mentor young people. After several years working in General Management and Business Development within the hospitality industry, Beth decided to retrain inspired by the prospect of a career that could bring wider community benefit through design.

At PWP Design, she has taken an active role in public consultation events and is developing her landscape strategy, design and graphics skills, working on a wide range of projects.

Regeneration Case Study: Olive Lane, Waverley

In 2025 we celebrated the opening of Olive Lane, which was delivered by Harworth Group at their flagship Waverley development in Yorkshire. Olive Lane is the ‘heart of the community’ with a vision to join together the Advanced Manufacturing Park and residential development at Waverley, through high quality commercial, community and residential uses. Our public realm and landscape design helps create a vibrant, welcoming, community focused place, featuring the high street, a central plaza and pocket parks. The launch event was attended by over 1,000 Waverley residents, which brought the street to life.

"PWP Design delivered an extensive and inspiring design guide and sketch design, transcending our own expectations of what was possible with our limited budget. Simon Hall's knowledge, enthusiasm and ever-present support has been a breath of fresh air and we are extremely thankful for his contribution to the project."

Sam Leach (Spark:York CIC)